Effective Social Media Marketing: Strategies for Building Your Brand Online

COURSE OVERVIEW

Social media has become an integral part of modern life, making it a crucial component of any company’s marketing strategy. However, before diving into social media marketing, it is important to understand both the advantages and potential risks involved.

The Social Media Marketing workshop provides participants with a comprehensive understanding of how to effectively utilize various social media platforms to reach their current and prospective customers. By implementing the strategies and techniques taught in this workshop, companies can ensure the success of their marketing campaigns.

 

COURSE OUTLINE

Module One: Getting Started

• Icebreaker
• Housekeeping Items
• The Parking Lot
• Workshop Objectives

Module Two: Facebook

• Pros / Cons
• Likes / Comments
• Posts / Links
• Tracking and Measurement
• Practical Illustration
• Module Two: Review Questions

Module Three: YouTube

• Pros / Cons
• Channel
• Content and Voice
• Tags and Measurement
• Practical Illustration
• Module Three: Review Questions

Module Four: Twitter

• Pros/ Cons
• Voice
• Tags and Links
• Tracking and Measurement
• Practical Illustration
• Module Four: Review Questions

Module Five: LinkedIn

• Pros / Cons
• Optimize Search in Profile
• Groups and Links
• Tracking and Measurement
• Practical Illustration
• Module Five: Review Questions

Module Six: TikTok

• Pros / Cons
• Advertisement Types
• Tracking and Measurement
• Content
• Practical Illustration
• Module Six: Review Questions

Module Seven: Pinterest

• Pros/ Cons
• Posting and Conversation
• Pins and Boards
• Tracking and Measurement
• Practical Illustration
• Module Seven: Review Questions

Module Eight: Tumblr

• Pros / Cons
• Posting and Conversation
• Links
• Tracking and Measurement
• Practical Illustration
• Module Eight: Review Questions

Module Nine: WhatsApp

• Pros / Cons
• Account Set-Up
• Major App Features
• Advertising
• Practical Illustration
• Module Nine: Review Questions

Module Ten: Snapchat

• Pros / Cons
• Audience
• Ads
• Tracking and Measurement
• Practical Illustration
• Module Ten: Review Questions

Module Eleven: Instagram

• Pros / Cons
• Niche and Quality
• Hashtags
• Tracking and Measurement
• Practical Illustration
• Module Eleven: Review Questions

Module Twelve: Wrapping Up

• Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations