COURSE OVERVIEW
Internet Marketing Fundamentals has become essential in today’s rapidly changing marketing landscape. With the rise of the Internet and social media platforms, businesses have a powerful and cost-effective tool to reach a vast audience. This workshop equips participants with the necessary skills to effectively market their business online. They will learn the importance of creating compelling content and how to leverage it for maximum impact. By understanding Internet Marketing Fundamentals, participants will be well-equipped to drive business growth and succeed in the digital age.
COURSE OUTLINE
Module One: Getting Started
- Housekeeping Items
- The Parking Lot
- Workshop Objectives
- Pre-Assignment
- Action Plans and Evaluations
Module Two: SWOT Analysis in Marketing
- Strength
- Weaknesses
- Opportunities
- Threats
- Case Study
- Module Two: Review Questions
Module Three: Marketing Research
- Consume All Media
- Finding the Right Price
- Product Development and Improvement
- Identify Your Target Audience
- Case Study
- Module Three: Review Questions
Module Four: Real Time Marketing
- Dynamic Content
- Engagement Builds Followers
- Constant Readiness and Monitoring
- The Time the Place and the Media
- Case Study
- Module Four: Review Questions
Module Five: Brand Management
- Every Interaction Counts
- Consistent Through all Media
- Unique Qualities
- Needs to be Actively Managed
- Case Study
- Module Five: Review Questions
Module Six: Social Media (I)
- You are Building a Community
- A Personal Touch
- Brand Champions
- Make it Easy to Share
- Case Study
- Module Six: Review Questions
Module Seven: SEO Basics
- Relevant and Original Content
- Keywords
- Value Proposition
- Linking
- Case Study
- Module Seven: Review Questions
Module Eight: Social Media (II)
- Content is King
- Blog and Interact
- Webinars
- Constant Monitoring
- Case Study
- Module Eight: Review Questions
Module Nine: Website Characteristics
- SEO Optimization
- Landing Page
- Analytics
- Mobile and Tablet Friendly
- Case Study
- Module Nine: Review Questions
Module Ten: Capturing Leads
- Lead Management and Generation
- Give Something Away
- Quality vs. Quantity
- Capture Repeat Customers
- Case Study
- Module Ten: Review Questions
Module Eleven: Campaign Characteristics
- Tailored for Your Audience
- Use Powerful Words
- The 4 W’s of a Campaign
- Monitor and Tweak
- Case Study
- Module Eleven: Review Questions
Module Twelve: Wrapping Up
- Words from the Wise
- Review of Parking Lot
- Lessons Learned
- Completion of Action Plans and Evaluations
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