COURSE OVERVIEW
In-Person Sales Mastery is a comprehensive workshop designed to empower participants with the essential strategies and skills needed to excel in face-to-face sales interactions. This training program delves into the art of personal connection, teaching attendees how to build rapport, communicate effectively, and guide customers through the sales process. By mastering in-person sales techniques, participants will unlock the key to achieving sales success and forging strong customer relationships.
COURSE OUTLINE
Module One: Getting Started
- Icebreaker
- Housekeeping Items
- The Parking Lot
- Workshop Objectives
Module Two: In-Person Sales
- Definition
- Benefits
- Cost
- Effectiveness
- Case Study
- Module Two: Review Questions
Module Three: Examples of In-Person Sales
- Sales Call
- Retail
- FaceTime
- Meetings
- Case Study
- Module Three: Review Questions
Module Four: Sales Funnel
- Generate Leads
- Nurture Leads
- Acquire Customer Base
- Expand Customer Base
- Case Study
- Module Four: Review Questions
Module Five: Prepare
- Effective Methods to Generate Leads
- Know Your Customer
- Practice Sales Conversation
- Set Goals
- Case Study
- Module Five: Review Questions
Module Six: Presentation
- Determine Venue
- Stay on Point
- Tie the Information to Customer Values
- Refer to Past Conversations
- Case Study
- Module Six: Review Questions
Module Seven: Engage
- Emotional Intelligence
- Allow Evaluation
- Overcome Objections
- Incentives
- Case Study
- Module Seven: Review Questions
Module Eight: Commitment
- A Verbal “Yes”
- Maintain Connection
- Remind Customer of Value
- Call to Action
- Case Study
- Module Eight: Review Questions
Module Nine: Sale
- It Isn’t Over Till It’s Over
- Make the Process Easy
- Close with Exceptional Service
- Thank and Reward
- Case Study
- Module Nine: Review Questions
Module Ten: Loyalty
- Continuity Programs
- Special Rewards
- Handwritten Cards
- Case Study
- Module Ten: Review Questions
Module Eleven: Expand
- Word of Mouth
- Networking
- Clubs
- Case Study
- Module Eleven: Review Questions
Module Twelve: Wrapping Up
- Words from the Wise
- Review of Parking Lot
- Lessons Learned
- Completion of Action Plans and Evaluations
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