Developing Effective Blue Ocean Strategy
Developing Effective Blue Ocean Strategy
Why Attend?
Developing Effective Blue Ocean Strategy training is designed to equip you with the tools and techniques needed to create innovative and uncontested market spaces – also known as “blue oceans” – that are ripe for growth and expansion. Here are a few reasons why attending this training program is essential:
First, Blue Ocean Strategy is a proven methodology that has been successfully implemented by companies across various industries. By attending this training, you’ll gain a deep understanding of the key concepts and frameworks that underpin Blue Ocean Strategy and learn how to apply them to your business context.
Blue Ocean Strategy offers a new perspective on strategy formulation and execution. This programme will teach you how to apply the theory created by INSEAD professors W. Chan Kim and Renée Mauborgne. In implementing the tools, concepts and frameworks of Blue Ocean Strategy, you will learn to create ‘blue oceans’ of uncontested market space to help you make the competition irrelevant.
You will gain key insights on how these concepts complement and go beyond traditional approaches to strategy. There is also a strong emphasis on learning how to apply Blue Ocean Strategy to real business situations in order to help your business break away from the competition and achieve strong profitable growth.
An important part of the programme is the opportunity for you to immediately start applying Blue Ocean Strategy to analyze your own organisation’s strategic challenges. In addition, to enrich the learning experience, you will provide feedback and ideas for other participants, as they search for their own ‘blue oceans’.
This workshop will enables you to discover strategic moves – termed ‘Value Innovation’ – which can create powerful leaps in value for both the firm and its customers, rendering rivals obsolete and unleashing new demand.
The objective of the workshop is to provide participants with an appreciation of the Blue Ocean Strategy, its tools and processes. Participants will learn from real world examples and case studies, and have the opportunity to apply the tools to their own business.
FOR WHOM:
This programme is especially relevant to those seeking to break out of the traditional ‘red ocean’ of competition and create strong profitable growth for their organization in both existing and new markets.
Executive Teams, Boards, Managers, Owners, Division Heads, Sales & Marketing Managers, Strategy and Growth Leaders, Innovation Managers, L&D Managers and Strategy and Growth Consultants all need to embrace Blue Ocean thinking.
While individual applications are welcome, participants are encouraged to attend the programme with colleagues (up to 4-6 people) so as to make more progress on issues affecting their organisation and pave the way for creating a Blue Ocean Strategy on their return to the office.
If you’ve ever tried to apply other strategic and business planning methods to your business, such as Porter, PESTEL, Core Competency, Lean, Business Model Generation, Design Thinking etc. you’ll know that none of these is the sole solution to all your needs. But Blue Ocean Strategy will be the glue that binds all your disparate continuous improvement and innovation skills and efforts together. It is a holistic, creative and innovating strategic planning method.
TRAINING PACK:
– Award of Certificate of Participation,
– Customized Training Materials
– Case Studies and Activities Stimulation
– interactive, experiential learning
– small teams and group problem solving (maximum 25 participants per workshop)
– Automatic Membership of Our SDGC Business Forum
WHY A BLUE OCEAN STRATEGY?
· General Overview of the Blue Ocean Strategy
· Case studies of Blue Ocean creations
· Value Innovation Tools and Processes
IS YOUR RED OCEAN STRATEGY WORKING FOR YOU?
· Discovery of Your Customer’s Drives, Need Interests and Demands
· Creating As-IS Strategy Canvas for your Own Business
CREATING YOUR BLUE OCEAN STRATEGY
· Identify new unmet demand and non-customers
· Practical Tools for building both real and perceived value in your business
· Reconstructing Market Boundaries for Creating Uncontested Market Space (a crucial step towards industry disruption)
· Understand that technology is an enabler, and not necessarily the basis of all new Blue Ocean markets
· Creating a New Strategy Canvas applying the Six Path Framework
· Assessing Non-Customers
INTEGRATING BLUE OCEAN STRATEGY WITH YOUR ORGANIZATION
· Engineer more demand for your existing products and services in the process of moving towards your Blue Ocean
· Design unique new products and services for your new Blue Ocean market (not simply features than make existing customers happier – there’s a difference!)
· Lower your costs, Create new customer benefits, and Raise your margins, simultaneously (I’ll say that again, “simultaneously”)
· Engage your team and stakeholders using fair process and tipping point leadership to gain their voluntary co-operation
· Rethink your business’ boundaries
· Understand your Key Competitive Factors and break the traditional Value-Cost Trade-Offs of your Industry
· Focus on the BIG –Picture, Not The Numbers and Visualizing The Strategy Process
· Crossing Key Organizational Hurdles Through Tipping Point Leadership
· Sustaining and Renewing Blue Ocean Strategy
SUSTAINING YOUR BLUE OCEAN STRATEGY
· Appreciate and strategize for the important impact of Change Management
· Explore, Validate and Execute a pipeline of Blue Ocean Strategy initiatives
· Embed Blue Ocean Strategy Thinking into your organization
· Utilize technology to enhance and maintain your Blue Ocean Strategy based Continuous Improvement and Innovation Programm
Developing Effective Blue Ocean Strategy
Developing Effective Blue Ocean Strategy
Developing Effective Blue Ocean Strategy
Developing Effective Blue Ocean Strategy