Brand Development & Management
Brand Development & Management
Why Attend?
Brand Development & Management training is an essential investment for anyone looking to build and grow a successful business or personal brand. In today’s competitive marketplace, having a strong brand identity is crucial to stand out and attract customers.
Attending Brand Development & Management training will equip you with the skills and knowledge needed to create a compelling brand strategy that resonates with your target audience. You will learn how to develop a unique brand voice, craft a brand story, and create a visual identity that reflects your brand values and personality.
This fast-paced, highly interactive program comes from the architects of modern brand management. It combines cutting-edge academic thinking and proven techniques to inspire and enable you to create and manage a powerful brand. Guided by Kellogg faculty — the acknowledged thought leaders in branding —you’ll gain insight into their innovative approaches and learn how to apply them in practice through real-world cases, structured exercises and an extended simulation focused on some of today’s most perplexing branding challenges.
You’ll learn how to use marketing and branding to build a profitable and enduring business and gain new insights into the importance and value of a strongly differentiated brand. You’ll come away empowered with new knowledge and skills you can apply immediately to increase customer loyalty, competitive advantage and profitability.
FOR WHOM:
· Managers who are responsible for brands and want to refine their skills
· Marketers looking to develop their capabilities in brand building
· Leaders who want to elevate the role of branding in their organization
KEY BENEFITS:
· Understand why brands matter so much and how brands create value
· Appreciate why building a strong brand is such a challenge
· Learn how to craft distinctive brand positioning and then create a brand experience by managing brand touchpoints
· Understand why brand portfolios are important and learn key frameworks for managing them
· See how to measure and evaluate your brand
· Learn how to manage a brand globally
· Develop your skills at managing a brand in a digital, social world
Module I: Fundamentals
· Explore the power of brands
· Discuss the many challenges managers face in a competitive environment
Module II: Creating a Brand
· Assess segmentation and targeting and what they mean for your brand
· Develop a brand position that sets you apart from the competition
· Establish brand touchpoints for engagement
Module III: Building a Brand
· Manage a brand through an evolving lifecycle
· Launch a new brand, and manage established brands for growth
· Build a powerful brand portfolio
Module IV: Branding and the Digital World
· Explore the ways in which digital media is changing branding
· Examine the implications of digital and social media for brand managers
· Develop relevant content that engages customers
Module V: Special Topics in Branding
· Analyze methods of brand measurement
· Hone your knowledge of global branding
· Discover how to implement competitive brand dynamics
Module VI: Brand Coaching Session
Meet one-on-one with a faculty member and receive coaching on your unique branding challenge
Brand Development & Management
Brand Development & Management
Brand Development & Management