COURSE OVERVIEW
In the Top 10 Sales Secrets workshop, participants will unlock the key strategies and skills required to excel in sales. This workshop goes beyond natural talent, focusing on the practical techniques and behaviors that lead to sales success. Participants will learn effective communication techniques, master the art of building lead lists, and develop the confidence and authority needed to sell their company’s products or services. By implementing the top secrets of successful salespeople, participants will cultivate positive, long-lasting relationships with customers and achieve outstanding sales results.
COURSE OUTLINE
Module One: Getting Started
- Icebreaker
- Housekeeping Items
- The Parking Lot
- Workshop Objectives
Module Two: Effective Traits
- Assertiveness
- Emotional Intelligence
- Solve Problems
- Close
- Case Study
- Module Two: Review Questions
Module Three: Know Clients
- Research
- Customer Values
- Customer Needs
- Anticipate Needs
- Case Study
- Module Three: Review Questions
Module Four: Product
- Know Your Product
- Believe in the Company/Product
- Be Enthusiastic
- Link Product to Customer’s Values
- Case Study
- Module Four: Review Questions
Module Five: Leads
- Sift Leads
- Time vs. Cost of Pursuing Leads
- Let Go of Leads Going Nowhere
- Focus on Positive Leads
- Case Study
- Module Five: Review Questions
Module Six: Authority
- Develop Expertise
- Know Your Competition
- Continue Education
- Solve Customer Problems Using Authority
- Case Study
- Module Six: Review Questions
Module Seven: Build Trust
- Testimonials
- Be Transparent
- Be Genuine
- Take on Customers’ Point of View
- Case Study
- Module Seven: Review Questions
Module Eight: Relationships
- Listen Actively
- Communicate Often
- Rewards
- Build New Relationships
- Case Study
- Module Eight: Review Questions
Module Nine: Communication
- Be Prepared, Not Scripted
- Use Humor
- Be Yourself
- Thank and Reward
- Case Study
- Module Nine: Review Questions
Module Ten: Self-Motivation
- Value Your Work
- Reward Achievements
- Focus on Success
- Do Not Procrastinate
- Case Study
- Module Ten: Review Questions
Module Eleven: Goals
- SMART Goals
- Long-Term Goals
- Short-Term Goals
- Track and Modify
- Case Study
- Module Eleven: Review Questions
Module Twelve: Wrapping Up
- Words from the Wise
- Review of Parking Lot
- Lessons Learned
- Completion of Action Plans and Evaluations
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