COURSE OVERVIEW
Personal Branding is the art of showcasing your unique qualities, skills, and strengths as an individual. This powerful course delves into the significance of Personal Branding in both personal and professional realms. By understanding how to effectively present yourself and shape others’ perceptions, you gain a competitive edge. Our Personal Branding course empowers participants to communicate their vision, values, and expertise within their organization and beyond. With the right strategies, including leveraging social media platforms, you can actively define and shape your personal brand. Remember, your brand is an extension of yourself, so nurture and protect it with care.
COURSE OUTLINE
Module One: Getting Started
- Housekeeping items
- Pre-Assignment Review
- Parking Lot
- Workshop Objectives
- Action Plans
Module Two: Defining Yourself (I)
- If You Don’t, They Will
- Brand Mantra
- Be Real
- SWOT Analysis
- Case Study
- Module Two: Review Questions
Module Three: Defining Yourself (II)
- Pillars
- Passions
- Define Your Strengths
- The Three C’s
- Case Study
- Module Three: Review Questions
Module Four: Controlling and Developing Your Image
- Clear and Defined
- Consistent Image
- It Takes a Commitment
- Live It Every Day
- Case Study
- Module Four: Review Questions
Module Five: Personal and Professional Influences
- Corporate and Personal Integration
- They Will Influence Each Other
- Be a Professional
- Build Rapport
- Module Five: Review Questions
Module Six: Sharpening Your Brand
- Blogging
- Authenticity is Key (always be authentic)
- Transparency
- Networking
- Case Study
- Module Six: Review Questions
Module Seven: Appearance Matters
- First Impressions
- Rise Out of The Crowd
- True Reflection
- Dress For Success
- Case Study
- Module Seven: Review Questions
Module Eight: Social Media (I)
- Needs Constant Monitoring
- Security
- Have an Objective
- Promote
- Case Study
- Module Eight: Review Questions
Module Nine: Social Media (II)
- It’s a Tool
- Content is King
- Have a Gimmick
- Don’t Ignore Any Mentions
- Case Study
- Module Nine: Review Questions
Module Ten: Brand Management During a Crisis
- Caught In a Bad Spot?
- Never Burn a Bridge
- Information
- Monitor and Respond
- Case Study
- Module Ten: Review Questions
Module Eleven: Branding Personality Traits
- Identify Your Unique Values
- Be Bold
- Think Outside the Box
- Fail. Learn. Repeat
- Case Study
- Module Eleven: Review Questions
Module Twelve: Wrapping Up
- Words from the Wise
- Review of Parking Lot
- Lessons Learned
- Completion of Action Plans and Evaluations
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